A number of pro-choice groups, however, have rejected the claims that the main interest of these ads is to make a profit from abortion.
Naomi Phillips, Head of Public Affairs at the British Humanist Association, suggested that the mission of the ads is more about helping victims of unwanted pregnancy, such as rape victims.
"Many will be surprised that until now private abortion clinics have not been able to advertise to give women information about options they have following an unwanted pregnancy," she said.
"It is vital that women with unintended and unwanted pregnancies are able to access, in a timely way, accurate, objective information about all of the options open to them.
"It seems that television advertising could be an effective way of reaching thousands of such women, and is to be welcomed."
Marge Berer, editor at Reproductive Health Matters said: "One in three women in the UK have an abortion in their lifetimes. Like family planning services, abortion services support women's right to decide the number and spacing of their children, and are a legitimate health care service."
Jane Fisher, Director at Antenatal Results and Choices (ARC) said: "Our remit as a charity deals with the particular circumstances of women facing termination of pregnancy for medical reasons (usually due to a prenatal diagnosis).
"We think it is important that women have access to clear information about what clinics provide. We do not see them as pro-abortion ads, i.e. 'selling' or 'promoting' abortion, rather making women aware of the services available to them.
A report by the Department of Health revealed that abortion in the UK is on the rise – in 2010 there were 189,574 abortions, which was 8.0% more than the 175,542 abortions reported in 2000.
As previous study conducted by the group "REPROSTAT 2" analysed abortion rates among girls ages 13-19 in 25 European countries. The findings show that the UK had the second highest teen abortion rates at 22.1 percent and that a quarter of all abortions in the UK are from teenagers.

