"We work with lots of projects and communities in developing countries, and having hens laying eggs is one of the easiest steps towards self sufficiency in terms of both food and income," says Mr Haxton. "It's a cheap and easy way to make a real difference to the lives of people who are genuinely hungry and in need."
According to the British Retail Consortium, an average of 80 million Easter eggs are sold in the UK each year at a cost of £500 million. If just one in every 1000 children in the UK donated the cost of one of their Easter eggs - or asked someone who would normally give them an egg to donate the cash instead - it would enable the charity to buy 11,500 laying hens which would then produce more than 1,380,000 eggs in a year. That's a lot of omelettes.
The £6.00 donation being asked for by WER would fund the purchase of a laying hen and help towards the cost of its feed and housing. The more donations received, the more laying hens can be provided to poor communities in developing countries."It's easy maths with life changing results," continues Mr Haxton. "For our purposes, the eternal chicken and egg question is a no-brainer. You need the chicken first in order to get the eggs and this is how, with a little Easter generosity, we're hoping to help needy families and communities around the world feed themselves."
Campaign material contains egg-citing challenges, egg-straordinary facts, terrible yolks and loads of chickens. There's also a craft kit for turning an egg box into a Be a Good Egg collection box, egg-citing fundraising ideas and egg-spress recipes. All it takes is a little hen-ergy!
For more information or to order your Be a Good Egg kit, visit www.beagoodegg.com
