The charity’s new ‘Be a Good Egg’ campaign is asking people to donate the cost of a typical Easter egg – around £6.00 – with which WER will be able to buy a laying hen to provide an impoverished family with more than 120 eggs a year.
The campaign has been devised to appeal to children and families, with an interactive website www.beagoodegg.com, fun campaign material with lots of rotten ‘yolks’ and a craft kit for turning an egg box into a Be a Good Egg collection box.
“Many of us will overindulge on chocolate this Easter,” says Alex Haxton, director of operations at World Emergency Relief, “so having one less Easter egg will be good for our own health and also help change someone else’s life for the better into the bargain.
Hope Community Centre near Naivasha in Kenya is home to more than 200 children. Two years ago WER provided funding for Sister Lucy, who runs the centre, to buy some laying hens to provide the children with fresh eggs to eat. The scheme has been so successful that the orphanage now has 400 chicken laying around 300 eggs a day. Some of these are eaten and others are sold to raise money. The centre has even been able to buy two pigs, one cow and a welding machine from the proceeds of its eggs.
