Information Minister Samuel Poghisio said on Thursday the violence in Kenya was diminishing and that most of the country was unaffected, so investors and tourists should not take fright.
"Come in and hold hands with Kenyans and say 'We are with you' and let not the images beamed internationally be the ones to guide you," Poghisio said in an interview with Reuters.
But he acknowledged Kenya had been through what he called a dark period in its history.
More than 1,000 people have been killed - mostly in ethnic clashes and some by police during protests - and about 300,000 displaced since violence erupted after a disputed December 27 election in which President Mwai Kibaki was returned to power.
The violence has prompted tourists to shun Kenya and some businesses have made contingency plans to relocate should the bloodshed between government and opposition supporters go on.
Poghisio said the world had an exaggerated image of the violence as most of Kenya was not affected, life was back to normal for many, and political foes were now talking.
"The international community needs to know that it is still very possible to travel to Kenya," he said.
"It's not what you hear and what you see."
But Poghisio said he was under no illusion about the gravity of events.
"It is a period in our country that will always remain as a black hole. It is a dark period in history," he said.
