Such were the words of the General Director of the Evangelical Alliance, Joel Edwards, at the launch of his new book "An Agenda for Change" on Thursday.
The book, published by Zondervan, is Mr Edwards' contribution to an ongoing discussion among Evangelicals worldwide on how to present Christ credibly and "rehabilitate" the term 'evangelical' to mean 'good news' again.
Earlier on Thursday, Mr Edwards announced that he will step down as General Director of the Evangelical Alliance, after 11 years as the organisation's head.
In a forward-looking address, he said the heart of the matter was not about advancing evangelicalism as a political or Christian system, but was instead about "how we help people understand that God is ultimately the God of Good News and is interested in people's wellbeing".
Turning to some of the challenges facing evangelicals, he pointed to the commonplace view that evangelicals are a US export more interested in homosexuality than poverty, and a mascot for the Republican Party.
"Evangelicalism has a serious PR problem and it's not hard to grasp why," he said.
Referring to some of the recent angry protests from evangelical circles over Jerry Springer the Opera and the Sexual Orientation Regulations, Mr Edwards said that Evangelicals had gained a reputation as the "angry brigade". "We are known more for our anger than our anguish," he noted.
Mr Edwards said that the responsibility to reverse evangelicalism's bad reputation lay with evangelicals themselves.
"If people are going to think differently about evangelicals, the only people who can change their minds are evangelicals," he said.
