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Online fashion firm ASOS shines in consumer gloom

Posted: Wednesday, July 2, 2008, 10:09 (BST)
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Online fashion retailer ASOS shrugged off the consumer downturn, posting a steep rise in annual profit and a near doubling in first-quarter sales as it benefits from the growing popularity of Internet shopping.

Chief Executive Nick Robertson said on Monday the firm was seeing no sign of the slowdown being experienced by store groups and was expected to overtake Next to become Britain's biggest online clothes retailer in its current financial year.

"Arguably we can't be immune from it," he said of the slowdown in consumer spending. "But because of the huge migration to online (shopping), even if we lose 10 to 15 percent off the top line, we're still growing very strongly."

Britain's store groups are suffering as debt-laden shoppers become increasingly cautious amid rising fuel, food and mortgage bills. Pollster Gfk NOP said earlier on Monday that its consumer confidence index for June fell to its lowest level since 1990.

But Internet shopping is booming. Research group Verdict forecasts that 10 percent of clothes will be bought online by 2010, up from 4 percent in 2007.

Robertson said some of this growth might be driven by shoppers trying to save money, as goods purchased online are often cheaper. But he believed it was more due to the convenience of shopping in your own home.

ASOS, which offers over 10,900 items of clothing and accessories, also said it would launch ASOS Red, a clearance site for branded clothes this autumn.

The site will offer discounts of between 50 percent and 75 percent and start with about 20 brands, rising to around 50 within six months, Robertson said in a telephone interview.

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