The event, which will be held at the Royal Albert Hall on 7 May, 2007, will feature multiple Grammy and Dove award-winning US artists Third Day and TobyMac (from dc talk) as the headline performers at the launch event.
Both acts will be joined by British worship leader Brenton Brown and Grammy-nominated artist Ayiesha Woods. The evening will also feature appearances by 29th Chapter, King Charles and a special performance by the African Children's Choir as well as a guest appearance by Kevin Max (also from dc talk) who will join TobyMac on stage for a few songs.
Promoters hope the evening will also provide support for African-based HIV/AIDS charities HOPEHIV, Sponsored Arts for Education (S.A.F.E) and the African Childrens Choir.
In addition, 'Louder' will partner with Soul in the City, Youth for Christ and Youth Alpha. Xaltmusic and its partners, who are promoting the night, hope to make 'Louder' an annual event.
Managing Director of Xalt Music Jude Brown says: "We are very excited to bring such a talented group of artists to London for the launch of 'Louder' - which we like to think of as 'a show with benefits! The HIV/Aids pandemic in Africa really is something our generation can affect. We hope this show will help to 'inspire and motivate a generation' to worship - with songs and with action."
'Louder' opens its doors at 16:45 with the show starting at 17:00.
For more information, go to www.louderlondon.com.
